A Need in Plastic Surgery Marketing
To kick off our new website and blog, we thought we’d take a minute to let you know who we are, what we do, and why we do it. We have such a great time and are extremely fortunate to interview so many renowned and extraordinary physicians. So, we thought we’d turn the tables and interview the wonder woman who started Radiant Life magazine.
Without further ado, here is a very special interview with our publisher, Debbie Taylor.
Who is Debbie Taylor?
Above all my career accomplishments, I am most proud to be the grandmother of six, mother of three grown children and a wife for over 45 years. My husband, Jim, and I started TaylorMade Printing, a full service print and mail production facility, in 1972. While Jim retired a couple years ago, TaylorMade is now ran by myself and our son, Scott. I just can’t retire, yet. I can honestly say I love coming to work and doing what I do!
Why Radiant Life? What prompted this new business venture?
Throughout my own aging process, I was researching ways to turn back the hands of time. But, everything I read contradicted the last. In 2008, when I first launched Radiant Life, we were printing a personalized magazine for chiropractors. That is where I got the idea. I wanted Radiant Life to be an educational tool for aesthetic professionals to provide their patients. My goal has always been to provide authentic information, not feature as many physicians as we can in one issue.
Plus, being in the printing industry, we know a thing or two about marketing. I saw a need in the plastic surgery marketing industry and we expanded to include cosmetic surgeons, dermatologists and medical spa providers. We knew physicians needed to reach consumers and stay top-of-mind with patients; both current and prospective.
Then, as the Internet and on-demand immediacy became more mainstream we began creating a digital version of Radiant Life for each physician to share on his/her website and social media. This helps to expand reach, for a one-time, reasonable rate. Plus, it’s a pub that readers will refer back to and share among their friends and family.
What will readers find inside the pages of Radiant Life?
We work with great writers all across the U.S. who bring diversity and cutting-edge content to each issue. Articles touch on aesthetics, from scalp to toes and everything in between. Feature articles also touch on health and wellness, as we understand beauty and happiness have to start from within.
We are always looking for new ideas, cutting-edge technology and healthful trends. We ask readers and aesthetic professionals for constant feedback so we’re providing the latest and most impactful education for our readers. If you have any questions, or would like to submit ideas for future issues, please feel free to reach me at firstname.lastname@example.org.